“…some thought Mossimo’s style looked too much like Stussy’s. The scripted logos of the two companies, for example, were strikingly similar. Stussy purposely kept his company small and his distribution limited, but Giannulli wanted to grow, and he found open-armed merchants who couldn’t get their hands on Stussy apparel. Industry insiders began to refer to Giannulli as ‘Stussimo.’”
